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Over 56% of Canadian adults don’t have a will. We’re trying to change that.

Willful is a Toronto-based company with a mission to make sure every Canadian adult has a will. With Willful it’s never been easier to protect your future and your loved ones.

The Willful mission:

Our mission is to use technology to provide simplified end-of-life planning. Willful makes getting your affairs in order affordable, convenient, and easy.

 How many of us have put off end-of-life planning, either because it’s uncomfortable to think about, or because we didn’t know where to start? Not having a plan means not protecting your family, which is why we set out to make it easy to get started from the comfort of your couch.

 We created our platform with three goals:

Affordability, ease of use and peace of mind.

 We worked with experienced estate lawyers to build the most comprehensive online estate planning service available in Canada, so you and your family can be prepared for tomorrow.

Meet the team behind the platform

Kevin Oulds

Kevin Oulds

Founder & CEO

Matt Holtom

Matt Holtom

Head of Technology

Devon Noel de Tilly

Devon Noel de Tilly

Software Developer

Scott Allison

Scott Allison

Lawyer

Hala Tabl

Hala Tabl

Lawyer

Neil Milton

Neil Milton

Lawyer

Michelle Chan

Michelle Chan

General Counsel

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Get peace of mind for you and your family by creating your will today.