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Over 56% of Canadian adults don’t have a will. We’re trying to change that.

Willful is a Toronto-based company with a mission to make sure every Canadian adult has a will. With Willful it’s never been easier to protect your future and your loved ones.

The Willful mission:

Our mission is to use technology to provide simplified end-of-life planning. Willful makes getting your affairs in order affordable, convenient, and easy.

 How many of us have put off end-of-life planning, either because it’s uncomfortable to think about, or because we didn’t know where to start? Not having a plan means not protecting your family, which is why we set out to make it easy to get started from the comfort of your couch.

 We created our platform with three goals:

Affordability, ease of use and peace of mind.

 We worked with experienced estate lawyers to build the most comprehensive online estate planning service available in Canada, so you and your family can be prepared for tomorrow.

Meet the team behind the platform

Kevin Oulds

Kevin Oulds

Founder & CEO

Sunta Sem

Sunta Sem

Chief Marketing Officer

Matt Holtom

Matt Holtom

Chief Technology Officer

Devon Noel de Tilly

Devon Noel de Tilly

Software Developer

Michelle Chan

Michelle Chan

General Counsel … and on Parental Leave. Congratulations, Michelle!

Our Legal Advisors

Our advisors listed here are not providing you legal advice through Willful, and Willful is not a law firm. With their combined 57 years of Estate Law experience, they helped us build the Willful application and our template documents. Our platform provides a step-by-step guided process that helps you create your own legal documents.

Scott Allison

Scott Allison

Lawyer, Ontario

Hala Tabl

Hala Tabl

Lawyer, Ontario

Neil Milton

Neil Milton

Lawyer, Ontario

Kevin Kelly

Kevin Kelly

Lawyer, Alberta

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Get peace of mind for you and your family by creating your will today.