News and Updates

For every Willful will purchased in the month of October, Willful will be donating a portion of the proceeds to Rethink as our featured charity of the month.

At Willful, we believe in highlighting the power of legacy giving. We are excited to announce that we have partnered with Will Power™ to show Canadians the opportunity they have to leave a tremendous impact on causes close to their hearts.

On July 1st, 2020, the Enduring Powers of Attorney Act comes into effect in New Brunswick. Here we’ll explain what changes this Act brings and how it may affect your Willful documents.

Leigh Naturkach, Senior Director at Women’s College Hospital Foundation answered some questions for us about legacy and the impact of charitable gifts.

Retired police officer Dave McLennan discusses the impact of charitable gifts at Boots on the Ground, a non-profit dedicated to frontline workers throughout Ontario in the fight against COVID-19.

Willful has a brand new look!

Start the new decade by making a will to protect your loved ones.

Willful is now available in New Brunswick!

Willful’s mission is to help ensure every Canadian has an estate plan in place and that’s why we’re excited to announce that we’re launching today in Manitoba.

Today, two years after first introducing ourselves to Canadians, we’re proud to say that Willful is a thriving business that has helped thousands of families achieve peace of mind. Here are some of the highlights of the Willful journey since launch.

We are thrilled to announce that Willful is now available for all Nova Scotia residents!

47% of Saskatchewan adults have not created a will, and that number jumps to 76% among millennials. Let's get this important to-do checked off by more Saskatchewanians.

This May we're celebrating Leave a Legacy Month to inspire more Canadians to support their favourite charities easily through their will.

Get to know Erin, her story of co-founding Willful, and what she has in store for Willful.

We're excited to announce that Willful is now available in British Columbia to help more Canadians cross their will off their to-do list.